Company News, Marketing News

Sims Goes Red for Nexxus

Facebook contest promotes brand's new Color Assure range.

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By: Christine Esposito

Editor-in-Chief

Actress and model Molly Sims has unveiled her dramatic hair color makeover—from sun-kissed blonde to vibrant red—showcasing the power of the new Nexxus Color Assure color care collection. The collection features a Pre-Wash Primer, the Unilever brand’s first-ever pre-treatment, which is designed to shield hair against color fade. Products in the Nexxus Color Assure collection (Color Assure Vibrancy Retention Shampoo, Color Assure Vibrancy Retention Conditioner, Color Assure Glossing Tonic and th...

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